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A persona, (also user persona, customer persona, buyer persona) in user-centered design and marketing is a fictional character created to represent a user type that might use a site, brand, or product in a similar way. Marketers may use personas together with market segmentation, where the qualitative personas are constructed to be representative of specific segments.
INTRODUCTION TO USER EXPERIENCE
Learn how UX research and design techniques can help you better understand user needs, prototype solutions, evaluate design concepts, and create a great user experience.
NIELSEN NORMAN GROUP
Evidence-Based User Experience Research, Training, and Consulting.
USER EXPERIENCE STACK EXCHANGE
User Experience Stack Exchange is a question and answer site for user experience researchers and experts. It’s 100% free, no registration required.
PRINCIPLES OF DESIGNING FOR HUMANS
Learn about human behavior and capabilities and how they impact user experience design.
UX DESIGN: FROM CONCEPT TO WIREFRAME
Great designs don’t come out of nowhere, they are born, nurtured, and grow. In this UX course, you will explore the process of taking a basic concept, grounded in user needs, and develop it into a design that will address those needs. Using ideation techniques, comparative research, sketching, storyboarding, architecting, and wireframing, you will gain hands-on experience in building a compelling user experience from scratch.
UX Movement is a user experience blog that publishes articles showing how good and bad interface design practices affect user behavior.
The Future of Digital Marketing: The future of digital marketing will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialities in user experience, branding, application design, and data are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
Blog by Millennium, a data-driven digital, creative, and PR agency focused on optimizing the user experience.