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Technologic innovation is a dynamic, disruptive force that has transformed the role of media in the lives of children and adolescents from the limited silos of television, movies, and books to the expansive and ubiquitous universe of digital media. Children and teens are “digital natives,” drawn online from infancy
to engage in an ever-changing digital ecosystem that is enhanced by mobile media. For the first time in our history, user-friendly and easily accessible screen media are committing our youth to a broad social learning and behavioral experiment.