Melissa Emler, host of On The Vendor Floor, strives to engage educators and entrepreneurs in conversations that enhance learning. Melissa interviews entrepreneurs from the Ed Tech community about their classroom solutions just as if these conversations were happening on the vendor floor of a major conference. The goal is to bring the vendor floor to educators not in attendance. It is also an opportunity to learn about the people behind the products because their stories are rich with passion and enthusiasm. In the midst of the interview Melissa provides direction and support for educators trying to understand why or how to utilize the tool being discussed.