http://www.wpp.com/wpp/marketing/digital/shift-2015/

SHIFT 2015 is a research project aimed at understanding the key consumer motivations for wearable technologies and the opportunities they present for brands and advertisers. The project is a collaboration between Mindshare and Dr Yael Gerson and Dr Chris Brauer of the Institute of Management Studies (IMS) at Goldsmiths College, University of London.