http://www.pewinternet.org/files/2014/12/PI_FutureofPrivacy_1218141.pdf

Experts believe the struggle over privacy and tracking policies will extend through the next decade. They are divides about the likely future. Some expect that governements and corporations will continue to expand upon the already prevalent tracking of people’s personal lives and the data-basing and monetization of personal information. Others expect it may be possible that new approaches will emerge to enable individuals to better control their identities and exercise more choice about who knows what.